New Equipment

Free Shipping for most orders over $100 - EXCLUDES Smoke Grenades

Sort by:
Canon 28-70mm f/2.8 IS STM Lens RF Lenses Small Format - Canon EOS Mount Lenses - Canon EOS RF Full Frame Lenses Canon CAN6535C002

Canon 28-70mm f/2.8 IS STM Lens RF

$1,537.10$1,467.17
The RF28-70mm F2.8 IS STM lens is a new lens that is perfect for both still and video content creators who may have a smaller budget but want high quality.This...
Canon RF 24-240mm f/4-6.3 IS USM Lens Lenses - Small Format - Canon EOS Mount Lenses - Canon EOS RF Full Frame Lenses Canon CAN3684C002

Canon RF 24-240mm f/4-6.3 IS USM Lens

$1,467.17
  Covering an impressive wide-angle to super-telephoto range, the RF 24-240mm f/4-6.3 IS USM from Canon is a true all-in-one lens for nearly any shooting situation. Its 10x zoom range is complemented by an...
Sony FE Planar T* 50mm F1.4 ZA Lens Lenses - Small Format - Sony E and FE Mount Lenses Sony SONYSEL50F14Z

Sony FE Planar T* 50mm F1.4 ZA Lens

$1,398.63
With its normal perspective, fast maximum aperture, and high-end design, the Planar T* FE 50mm f/1.4 ZA Lens from Sony is easy to see as a go-to standard optic for...
Sony FE 16-35mm F4 Vario-Tessar T* OSS Lens Lenses - Small Format - Sony E and FE Mount Lenses Sony SONYSEL1635Z

Sony FE 16-35mm F4 Vario-Tessar T* OSS Lens

$1,398.63
A compact and weather-resistant option, the Vario-Tessar T* FE 16-35mm f/4 ZA OSS Lens from Sony will satisfy nearly all the wide-angle needs of full-frame E-mount shooters. It also features...
Nikon 28-75mm f/2.8 NIKKOR Z Lens Lenses - Small Format - Nikon AF Mount Lenses - Nikon Z Mount Lenses Nikon NIK20107

Nikon 28-75mm f/2.8 NIKKOR Z Lens

$1,678.30$1,398.57
Lightweight, nimble, and fast, the NIKKOR Z 28-75mm f/2.8 is the sleekest f/2.8 zoom for FX-format cameras Nikon has ever produced. Spanning a wide-angle to portrait-length range and featuring a bright design that excels...
Nanlite PavoTube II 30X 4' RGBWW LED Pixel Tube with Internal Battery 2 Light Kit Studio Lighting and Equipment - LED Lighting Nanlite MACPT30X2KIT

Nanlite PavoTube II 30X 4' RGBWW LED Pixel Tube with Internal Battery 2 Light Kit

$1,397.24
With outstanding color control, AC or battery operation, wireless operation, and the fact that it's just fun to use, this PavoTube II 15X 2-Light Kit from Nanlite checks off just about every box on...
Profoto A10 AirTTL-C Studio Light for Canon Flash Units and Accessories - Shoe Mount Flash Units Profoto PF901230

Profoto A10 AirTTL-C Studio Light for Canon

$1,608.42$1,391.65
Building on the success and popularity of the A1X, Profoto introduces an enhanced version, the A10 AirTTL-C Studio Light for Canon. The A10 has the same powerful battery that gets 450 full-power flashes...
Profoto A10 AirTTL-C Studio Light for Sony Flash Units and Accessories - Shoe Mount Flash Units Profoto PF901232

Profoto A10 AirTTL-C Studio Light for Sony

$1,608.42$1,391.65
Building on the success and popularity of the A1X, Profoto introduces an enhanced version, the A10 AirTTL-C Studio Light for Sony. The A10 has the same powerful battery that gets 450 full-power flashes...
Sigma 20mm f/1.4 Art DG DN for Sony E mount Lenses - Small Format - Sony E and FE Mount Lenses - Sigma E and FE Mount Lenses New Sigma SIGMA414965

Sigma 20mm f/1.4 Art DG DN for Sony E mount

$1,383.25
SIGMA's DG DN lenses are made exclusively for mirrorless cameras. These full-frame lenses are designed to take advantage of the benefits offered by mirrorless camera bodies, including more compact dimensions,...
Fujifilm XF 70-300mm F4.5 R LM OIS WR Lens Lenses Small Format - Fuji XF Mount Lenses Fujifilm PRO2163

Fujifilm XF 70-300mm F4.5 R LM OIS WR Lens

$1,328.64
Long-reaching yet lightweight, the FUJIFILM XF 70-300mm f/4-5.6 R LM OIS WR is a versatile 107-457mm-equivalent telephoto zoom positioned to be an ideal companion for long-range outdoor shooting. Ideally suited for landscape,...
Fuji Fujifilm 16-80mm f/4 R OIS WR XF Lens - White Box Lenses - Small Format - Fuji XF Mount Lenses Fuji 16635613

Fuji Fujifilm 16-80mm f/4 R OIS WR XF Lens - White Box

$1,328.64
Well-suited for a wide variety of shooting situations, the FUJIFILM XF 16-80mm f/4 R OIS WR is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f/4 maximum aperture....
Fujifilm XF 33mm f/1.4 R LM WR Lens Lenses Small Format - Fuji XF Mount Lenses Fujifilm PRO4762

Fujifilm XF 33mm f/1.4 R LM WR Lens

$1,327.31
Offering a natural perspective along with a fast maximum aperture, the XF 33mm f/1.4 R LM WR from FUJIFILM is a 50mm-equivalent lens characterized by its bright f/1.4 maximum aperture. This design benefits working...

Shop our assortment of New Equipment

Filter products by Brand, Product Type and Price, by using the Filter button (above left)