Sony a7 IV 28-70mm Kit
Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm f/3.5-5.6 OSS Lens The Ultimate Hybrid Creator Kit When Sony set out to replace the legendary a7 III, they didn't just give...
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Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm f/3.5-5.6 OSS Lens
The Ultimate Hybrid Creator Kit
When Sony set out to replace the legendary a7 III, they didn't just give it a minor spec bump. The Sony Alpha a7 IV represents a massive leap forward, inheriting the processing power, autofocus intelligence, and video capabilities of flagship models like the Alpha 1, and pairing them with a newly developed 33-megapixel sensor.
By pairing this incredibly powerful hybrid camera body with the versatile FE 28-70mm f/3.5-5.6 OSS lens, Sony offers a complete, ready-to-shoot package. Whether you are stepping up to a full-frame sensor for the first time, shooting hybrid photo/video content for clients, or looking for a highly capable travel kit, this setup gives you an incredible foundation to start creating immediately.
Why You'll Love This Kit
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33MP BSI Full-Frame Sensor: The newly developed back-illuminated sensor provides a significant bump in resolution over its 24MP predecessor. This allows for more aggressive cropping in post-production while maintaining stunning clarity, vivid color rendering, and a massive 15 stops of dynamic range.
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The Perfect Starter Lens: The included FE 28-70mm f/3.5-5.6 OSS is remarkably compact and lightweight for a full-frame zoom. Covering wide-angle (28mm) to short-telephoto (70mm) focal lengths, it is ideal for landscapes, everyday street photography, and casual portraits.
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Flagship AI Autofocus: Powered by the incredible BIONZ XR processor, the a7 IV features Sony’s Real-time Eye AF and Real-time Tracking for humans, animals, and birds. Crucially, this advanced eye-tracking works flawlessly in both still photography and video recording.
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Professional 10-Bit Video: A massive upgrade for filmmakers, the a7 IV records oversampled 4K/30p video using the full width of the sensor in stunning 10-bit 4:2:2 color. It also features S-Cinetone (borrowed from Sony's cinema line) for beautiful, cinematic colors straight out of the camera.
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Dual Image Stabilization: The a7 IV's 5.5-axis In-Body Image Stabilization (IBIS) works in tandem with the Optical SteadyShot (OSS) built into the 28-70mm lens. This powerful combination significantly reduces camera shake for both stills and video.
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Fully Articulating Screen: Answering the prayers of vloggers and solo creators, the camera features a 3.0-inch, 1.03m-dot touchscreen that flips out to the side and rotates completely forward.
Technical Specifications
| Specification | Detail |
| Sensor | 33 Megapixel Full-Frame Exmor R BSI CMOS |
| Processor | BIONZ XR |
| Included Lens | Sony FE 28-70mm f/3.5-5.6 OSS |
| Image Stabilization | Dual System (Sensor-Shift IBIS + Lens OIS) |
| Max Video Resolution | 4K UHD up to 60p (Super35 Crop) / 4K up to 30p (Full-Frame) |
| Color Depth / Bitrate | 10-Bit 4:2:2 Internal / XAVC S-I (All-Intra) up to 600 Mb/s |
| Autofocus | 759 Phase-Detection Points (94% Coverage) |
| Continuous Burst | Up to 10 fps (Mechanical or Electronic) |
| Viewfinder | 0.5-inch 3.68m-Dot OLED (0.78x Magnification) |
| Memory Card Slots | Dual Slots: Slot 1 (CFexpress Type A / SD), Slot 2 (SD UHS-II) |
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